Blue Lake Public Radio
300 E Crystal Lake Rd
Twin Lake, MI 49457

(231) 894-2616

© 2025 Blue Lake Fine Arts Camp, All Rights Reserved
A service of Blue Lake Fine Arts Camp
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Reach Customers with Blue Lake Public Radio

If you’re a business owner, you know it’s harder than ever to cut through the noise. Blue Lake Public Radio gives you a direct way to reach educated, affluent, and loyal listeners who trust what they hear because of where they hear it.

Broadcasting to West Michigan’s 1.3 million residents and streaming into Chicago, Detroit, and lakeshore markets Blue Lake puts your business in front of customers who are listening and engaging in their communities.

Why Blue Lake Public Radio

  • Trusted Environment: listeners believe in Blue Lake because of its cultural service and community focus. When your message runs here, it carries credibility.
  • Targeted Reach: our audience is more likely to vote, donate, travel, attend cultural events, and spend locally.
  • Affluent, Educated Audience: median household income is $114,000 and 71% are college grads.
  • Supportive Consumers: public radio listeners actively support businesses that sponsor their favorite station.
  • Exclusive Content: the only full-time classical and jazz station in West Michigan with the most locally produced fine arts content of any station in Michigan.
  • Local Culture Front & Center: broadcast series from Blue Lake Fine Arts Camp, the Grand Rapids Symphony, and the West Michigan Symphony.
  • Trusted Voices: long-tenured hosts (25+ years on average) with deep community credibility.
  • Special Features: regional and international programming that broadens listener engagement.
  • Educational Opportunities: special programs for students at Blue Lake Fine Arts Camp every summer

When you underwrite Blue Lake Radio, your business aligns with cultural excellence while connecting with customers who care about community.

Ways to Put Your Business On the Air

Daypart Sponsorships - Reach listeners during mornings, middays, afternoons, or jazz — when they’re most engaged.
Stream Sponsorships - Put your message in front of listeners on mobile, desktop, and tablets (popular with audiences in Detroit, Chicago, and along the lakeshore.)
Smart Speaker Sponsorships - Be the first thing listeners hear when they say, “Alexa, play Blue Lake Radio.” Premium, uncluttered message delivery in a growing platform.
À La Carte and Custom Packages

Your Business, Their Loyalty
Blue Lake listeners value businesses that support the station they love. When you underwrite Blue Lake Radio you build a lasting relationship with loyal customers.

Contact: Klay Woodworth (231) 894-5656 or kwoodworth@bluelake.org

Underwriting sponsorship is a tax-deductible gift from an organization to a noncommercial broadcaster. That support is identified publically through brief on-air announcements. Blue Lake Public Radio reserves final approval over all messaging in compliance with FCC rules and guidelines.